In the Netherlands € 2.5 billion worth of food is thrown away each year. Fruits and vegetables account for a high share and are often thrown away not because they are uneatable, but sometimes simply due to being oddly shaped or colored.
Among regular exercise, a health diet that includes a variety of fruits and vegetables is an important element of living healthy. Fruits and vegetables are not only a source of fibres, but also contain micronutritions that support a variety of body functions.
In recent years a trend towards increased awareness and efforts towards maintaining a healthy lifestyle and diet has been particularly noticeable among students. However, students are often constraint by tight budgets and affordable fruits and vegetables are a high priority for many.